Mering Carson

Creative Teams

Are you a motivated creative thinker who believes that every project is an opportunity to do something really cool? MeringCarson is always on the lookout for talented Art Director / Copy Writer teams with fresh ideas and wicked design skills.  Conceptual and creative thinkers ready to work on high-profile tourism accounts, sports and leisure accounts, healthcare, hotel and spa, and more. We’re dedicated to working hard, but also to enjoying where we work. Think you’re a good fit? Send your book, your samples, your website to:  hr@meringcarson.com.

INTERACTIVE MEDIA PLANNER/BUYER

MeringCarson is a full service advertising agency with offices in both Sacramento and San Diego, California. We are looking for an Interactive Media Planner/Buyer who will plan and manage multiple digital media campaigns, leveraging and building upon solid publisher relationships across traditional display networks, negotiating with media sales representatives to buy and place advertising, calculating rates and budgets, and ensuring that ads appear as specified. This person will direct the media planning and execution function by coordinating technical elements, executing media buys, and analyzing post-launch performance of online media placements.

KEY RESPONSIBILITIES:

·       Create strategic and innovative media recommendations;

·       Develop and execute media planning and buying functions;

·       Analyze performance of CPA, CPC and CPM buys, recommend opportunities for improvement;

·       Plan, launch and manage paid Search campaigns

·       Collaborate with reporting team to write  media performance reports;

·       Forecast, execute, analyze and optimize media placements;

·       Research and negotiate placement opportunities for various campaign types;

·       Work with account and reporting team to assess cost, volume, and quality improvement opportunities;

·       Analyze/implement bid management and ad serving solutions;

·       Conduct and review daily placement audit, resolve all issues immediately;

·       Communicate with team on a daily basis;

·       Partner with Publishers to maximize cost effectiveness and promotional/value add opportunities;

·       Collaborate with traffic department and to ensure plans are executed flawlessly;

·       Generate/manage all Publishers orders and relationships;

·       Deliver budget reconciliation and post-buy analyses.

QUALIFICATIONS:

·       Bachelor’s degree in advertising, marketing, or the equivalent combination of education and experience;

·       3+ years of online digital media planning/buying;

·       Working knowledge of online research tools such as Nielsen, @Plan, AdRelevance and Google Analytics

·       Strong analytical fundamentals;

·       Excellent written and verbal communication, highly detailed-oriented, a can-do attitude and collaborative work style.‹ Likes to have fun and is not afraid of hard work or long hours when required;

·       Expert-level media buying & planning software and proficient with all Microsoft office systems (word, excel, powerpoint);

·       Knowledge of and ability to request and analyze consumer research insights;

·       Ability to simultaneously handle multiple tasks.

COMPENSATION:

MeringCarson offers a competitive compensation package that includes salary, health benefits, and participation in retirement plans and bonuses based on agency performance.  Salary depends on experience and qualifications. 

JUNIOR DIGITAL PRODUCER/TRAFFIC COORDINATOR

MeringCarson is a full-service advertising agency with offices in Sacramento and San Diego, CA.  We are currently on the lookout for a Junior Digital Producer/Traffic Coordinator.  This position is responsible for coordinating the development and execution of simultaneous integrated online campaigns, including budgeting, resource allocation, vendor management, technical specifications, quality assurance, tracking and trafficking.

RESPONSIBILITIES:

• Work closely with internal digital media, creative and account teams, as well as external digital vendors to ensure the seamless production, delivery and launch of all assigned campaigns
• Create and process estimates, change orders, invoices and purchase orders
• Maintain budgets without compromising the creative product
• Assess deliverables based on project scope of work and work with creative traffic managers to create schedules
• Maintain overall production schedule shifting priorities on the fly
• Effectively Communicate and document project status. Keep teams informed and motivated
• Actively monitor project risks and scope creep to foresee/identify potential problems and escalate issues accordingly via the appropriate channels
• Ensure all creative is built to proper technical specs
• QA final project files for delivery and archiving
• Coordinate tracking and trafficking with digital media and publisher teams for paid media
• Work with account teams to track and traffic non-paid media placements and opportunities

SOME QUALIFICATIONS:

• Bachelors in advertising, marketing, business, communication or the equivalent combination of education and experience
• Understanding of digital file requirements
• Strong vocabulary of digital technology
• Excellent written and oral communication skills; extremely organized, yet flexible
• Familiarity with ad serving platforms
• Understanding of development languages and platforms
• Ability to work across several projects and multi-task
• Familiarity with Photoshop or any of the Adobe Creative Suite products a plus
• Mobile and social media/community experience a plus
• Competent with MS Office, Basecamp and other related project management and common communications tools

COMPENSATION:

MeringCarson offers a competitive compensation package that includes salary, health benefits, and participation in retirement plans and bonuses based on agency performance.  Salary depends on experience and qualifications.

MEDIA DIRECTOR

MeringCarson is a full service ad agency with offices in both Sacramento and San Diego, California.  We are looking for a Media Director to oversee all media initiatives, provide strategic direction and ensure the media team’s growth and development. The Media Director serves as the senior media expert and is responsible for ensuring media strategies and deliverables meet or exceed the strategic requirements of our business needs and our clients.

JOB DESCRIPTION

• Lead and manage media planning of all client business, serving as the primary and high level contact to articulate agency’ view on media strategy and business philosophies.
• Guide the development and execution of innovative media strategies and programs, as new media channels play a greater role in meeting our clients' marketing needs including the digital, social and mobile space.
• Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications.
• Inspire clients with media knowledge and ideas.
• Lead agency clients in an evolving media landscape and develop innovative programs that reflect an understanding of changing consumer behavior and expectations of brands in order to meet business and strategic goals.
• Effectively partners with strategists, clients & extended teams to develop cohesive, holistic strategies across paid, owned and earned channels.
• Work closely with account, creative and research teams to ensure media plans and creative/measurement work are strategically aligned and client needs are met.
• Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
• Responsible for oversight of all program budgets, including staffing and resource requirements.
• Substantial role in management of department resources across accounts and from an overall revenue management perspective.
• Assume leader role in key departmental or company initiatives.
• Promote/sell media department capabilities across teams/company.
• Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity.
•  Manage and guide the media staff in the continuous evaluation of and improvement upon media opportunities.

QUALIFICATIONS:

• Bachelor's or advanced degree
• Highly passionate, collaborative, outgoing, creative oriented media leader.
• Minimum of 8+years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department, media company or client side).
• Management experience is required, with a minimum of 5 years in a management role.
• Proven leadership ability and previous client relationship experience.
• Demonstrate ability to lead team in a highly collaborative environment to develop and execute media plans for clients in a variety of industries.
• Thorough expertise in and knowledge of traditional and digital advertising, media planning/buying, and general industry knowledge In depth understanding of media planning, negotiation, implementation and performance analysis.
• Superior oral and written communication and presentation skills. 
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment.
• Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi-disciplinary teams.

COMPENSATION:

MeringCarson offers a competitive compensation package that includes salary, health benefits, and participation in retirement plans and bonuses based on agency performance.  Salary depends on experience and qualifications.

Creative Teams

Are you a motivated creative thinker who believes that every project is an opportunity to do something really cool? MeringCarson is always on the lookout for talented Art Director / Copy Writer teams with fresh ideas and wicked design skills.  Conceptual and creative thinkers ready to work on high-profile tourism accounts, sports and leisure accounts, healthcare, hotel and spa, and more. We’re dedicated to working hard, but also to enjoying where we work. Think you’re a good fit? Send your book, your samples, your website to:  hr@meringcarson.com.

INTERACTIVE MEDIA PLANNER/BUYER

MeringCarson is a full service advertising agency with offices in both Sacramento and San Diego, California. We are looking for an Interactive Media Planner/Buyer who will plan and manage multiple digital media campaigns, leveraging and building upon solid publisher relationships across traditional display networks, negotiating with media sales representatives to buy and place advertising, calculating rates and budgets, and ensuring that ads appear as specified. This person will direct the media planning and execution function by coordinating technical elements, executing media buys, and analyzing post-launch performance of online media placements.

KEY RESPONSIBILITIES:

·       Create strategic and innovative media recommendations;

·       Develop and execute media planning and buying functions;

·       Analyze performance of CPA, CPC and CPM buys, recommend opportunities for improvement;

·       Plan, launch and manage paid Search campaigns

·       Collaborate with reporting team to write  media performance reports;

·       Forecast, execute, analyze and optimize media placements;

·       Research and negotiate placement opportunities for various campaign types;

·       Work with account and reporting team to assess cost, volume, and quality improvement opportunities;

·       Analyze/implement bid management and ad serving solutions;

·       Conduct and review daily placement audit, resolve all issues immediately;

·       Communicate with team on a daily basis;

·       Partner with Publishers to maximize cost effectiveness and promotional/value add opportunities;

·       Collaborate with traffic department and to ensure plans are executed flawlessly;

·       Generate/manage all Publishers orders and relationships;

·       Deliver budget reconciliation and post-buy analyses.

QUALIFICATIONS:

·       Bachelor’s degree in advertising, marketing, or the equivalent combination of education and experience;

·       3+ years of online digital media planning/buying;

·       Working knowledge of online research tools such as Nielsen, @Plan, AdRelevance and Google Analytics

·       Strong analytical fundamentals;

·       Excellent written and verbal communication, highly detailed-oriented, a can-do attitude and collaborative work style.‹ Likes to have fun and is not afraid of hard work or long hours when required;

·       Expert-level media buying & planning software and proficient with all Microsoft office systems (word, excel, powerpoint);

·       Knowledge of and ability to request and analyze consumer research insights;

·       Ability to simultaneously handle multiple tasks.

COMPENSATION:

MeringCarson offers a competitive compensation package that includes salary, health benefits, and participation in retirement plans and bonuses based on agency performance.  Salary depends on experience and qualifications. 

JUNIOR DIGITAL PRODUCER/TRAFFIC COORDINATOR

MeringCarson is a full-service advertising agency with offices in Sacramento and San Diego, CA.  We are currently on the lookout for a Junior Digital Producer/Traffic Coordinator.  This position is responsible for coordinating the development and execution of simultaneous integrated online campaigns, including budgeting, resource allocation, vendor management, technical specifications, quality assurance, tracking and trafficking.

RESPONSIBILITIES:

• Work closely with internal digital media, creative and account teams, as well as external digital vendors to ensure the seamless production, delivery and launch of all assigned campaigns
• Create and process estimates, change orders, invoices and purchase orders
• Maintain budgets without compromising the creative product
• Assess deliverables based on project scope of work and work with creative traffic managers to create schedules
• Maintain overall production schedule shifting priorities on the fly
• Effectively Communicate and document project status. Keep teams informed and motivated
• Actively monitor project risks and scope creep to foresee/identify potential problems and escalate issues accordingly via the appropriate channels
• Ensure all creative is built to proper technical specs
• QA final project files for delivery and archiving
• Coordinate tracking and trafficking with digital media and publisher teams for paid media
• Work with account teams to track and traffic non-paid media placements and opportunities

SOME QUALIFICATIONS:

• Bachelors in advertising, marketing, business, communication or the equivalent combination of education and experience
• Understanding of digital file requirements
• Strong vocabulary of digital technology
• Excellent written and oral communication skills; extremely organized, yet flexible
• Familiarity with ad serving platforms
• Understanding of development languages and platforms
• Ability to work across several projects and multi-task
• Familiarity with Photoshop or any of the Adobe Creative Suite products a plus
• Mobile and social media/community experience a plus
• Competent with MS Office, Basecamp and other related project management and common communications tools

COMPENSATION:

MeringCarson offers a competitive compensation package that includes salary, health benefits, and participation in retirement plans and bonuses based on agency performance.  Salary depends on experience and qualifications.

MEDIA DIRECTOR

MeringCarson is a full service ad agency with offices in both Sacramento and San Diego, California.  We are looking for a Media Director to oversee all media initiatives, provide strategic direction and ensure the media team’s growth and development. The Media Director serves as the senior media expert and is responsible for ensuring media strategies and deliverables meet or exceed the strategic requirements of our business needs and our clients.

JOB DESCRIPTION

• Lead and manage media planning of all client business, serving as the primary and high level contact to articulate agency’ view on media strategy and business philosophies.
• Guide the development and execution of innovative media strategies and programs, as new media channels play a greater role in meeting our clients' marketing needs including the digital, social and mobile space.
• Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications.
• Inspire clients with media knowledge and ideas.
• Lead agency clients in an evolving media landscape and develop innovative programs that reflect an understanding of changing consumer behavior and expectations of brands in order to meet business and strategic goals.
• Effectively partners with strategists, clients & extended teams to develop cohesive, holistic strategies across paid, owned and earned channels.
• Work closely with account, creative and research teams to ensure media plans and creative/measurement work are strategically aligned and client needs are met.
• Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
• Responsible for oversight of all program budgets, including staffing and resource requirements.
• Substantial role in management of department resources across accounts and from an overall revenue management perspective.
• Assume leader role in key departmental or company initiatives.
• Promote/sell media department capabilities across teams/company.
• Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity.
•  Manage and guide the media staff in the continuous evaluation of and improvement upon media opportunities.

QUALIFICATIONS:

• Bachelor's or advanced degree
• Highly passionate, collaborative, outgoing, creative oriented media leader.
• Minimum of 8+years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department, media company or client side).
• Management experience is required, with a minimum of 5 years in a management role.
• Proven leadership ability and previous client relationship experience.
• Demonstrate ability to lead team in a highly collaborative environment to develop and execute media plans for clients in a variety of industries.
• Thorough expertise in and knowledge of traditional and digital advertising, media planning/buying, and general industry knowledge In depth understanding of media planning, negotiation, implementation and performance analysis.
• Superior oral and written communication and presentation skills. 
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment.
• Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi-disciplinary teams.

COMPENSATION:

MeringCarson offers a competitive compensation package that includes salary, health benefits, and participation in retirement plans and bonuses based on agency performance.  Salary depends on experience and qualifications.